Tuesday, June 23, 2009

Some Thoughts About Ebay and Sales

A calorie-free watercolor cupcake

As I understand it, Ebay wants to be like Costco (this week). Seems they've put aside wanting to be like Amazon, Overstock, maybe a huge retailer like Walmart and now maybe a huge liquidator. So far, everything they've tried seems to be failing. I have never before seen a huge and rich company such as Ebay without a solid business plan! Why their board of directors is even allowing this company into the hands of a management team who are definitely out of their league is beyond me.

In their attempt to change Ebay into "something else" they failed to recognize the one thing that MUST remain constant.....SALES! Its the one reason for their existence no matter what they want to be when they grow up! I know there are some sellers who brag they are doing "great" on Ebay....never better. Yet for every person who brags 20 others are so disillusioned with the lack of traffic and sales that they are desperate to find other venues that work. The trouble with other venues, that I can see, is that they work on the "if you build it they will come" premise...and that does NOT work! They need to advertise and let buyers know they are there. I see no ads for other venues other than perhaps Overstock which does run TV ads from time to time but never even mentions it has auctions.

Ebay has taken to enforcing new policies that don't weed out the bad buyers and sellers, they don't help the flow of sales nor do they welcome buyers to the site. To the contrary, the site is confusing and cluttered with ads that take prospective buyers off its site! One wonders how a company can go forward while actually stifling sales by manipulating search and by enforcing a ridiculous one-sided feedback policy. I am hoping that one day it will all become clear - but my adult logic and common sense tells me things will simply continue to worsen until hopefully - a new management team in finally installed - also hopefully, a team experienced in online sales. Until then, I look sadly at a once great new and respected company - a company who actually helped small sellers and the small sellers who actually built this company to what it is today. I wonder how much longer Ebay will be around and I'm thinking sadly...not too much longer :-(

My painting for today is a watercolor cupcake - fat free, calorie free but looking delicious!

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